Privacy Policy

Privacy Policy

SEIKO UK Limited (referred to as “Seiko“, “we” or “us” in this Privacy Policy) makes every effort to protect its customers’ privacy and has established the following policies for the collection, use and safeguarding of your personal information.

What we collect

In order to serve you better, we may collect and process the following data about you:

– our computer systems may record details of your visit to (the “Site“) including your IP address (the internet address of your computer) to see which parts of the Site you visit, how long you are spending there, as well as automatically determining the type of computer and operating system you are using;

– information that you provide by filling in forms (or otherwise enter) on the Site. This includes information provided if you make a purchase from the Site or wish to correspond with us, register a new product, participate in an online survey or otherwise obtain specific information from us and may include information such as your email or postal address that will allow us to fulfil your order, answer your query or otherwise serve you;

– if you order a product that is delivered to you via downloading, you will need to provide your email address prior to downloading;

– if you contact us, we may keep a record of that correspondence; and

– details of transactions you carry out through the Site and of the fulfilment of your orders.

Cookies uses browser cookies to ensure the effective running and management of the website.

What is a cookie?

Cookies are small text files which are downloaded onto your computer when you visit a website. They are vital to the smooth running of websites and disabling them may limit website functionality and hinder user experience.

Cookies do not contain confidential or personally identifiable information such as your home address, telephone number or credit card details.

Cookies can be either first party (on-site) or third party, due to the use of external plugins and tools such as website visitor tracking and social sharing buttons.

For more information about cookies, please refer to the –

We currently use six types of cookie, the purpose of which is explained within the table below.



The _atuvc cookie is created by the AddThis social sharing plugin. It allows users to share content on Twitter, Facebook and via email.

The cookie expires when the browser is closed.


_ga and _gat

The purpose of Google Analytics cookies (_ga and _gat) is to collect data about website traffic levels and visitor behaviour, including the number of visits and pages viewed.

All data received by these cookies is anonymous and we cannot identify individual user behaviour.

This visitor data is useful as it enables us to improve and better cater to site visitors in future.

The _ga cookie is set to expire after a period two years, or sooner if browser cookies are cleared.

The _gat cookie is set for ten minutes, or sooner if browser cookies are cleared.


Doubleclick cookies cookies are used for anonymous visitor demographic reporting purposes using Google Analytics.

Doubleclick cookies will expire after 30 days, or sooner if browser cookies are cleared.


larval_session and Session_payload

PHP session cookies serve to identify the start of a new visitor session. The cookies are secure and encrypted and will expire when the browser is closed.


– to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented for such purposes;

– to carry out our obligations arising from any contracts entered into between you and us; and

– to notify you about changes to our service.

[We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you, and we or they may contact you about these by post or telephone. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.]

Storage of Your Personal Data

Please note that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of your Information

We may disclose your personal information to any member of our group. We may also disclose your personal information to third parties (i) to enable us to perform our obligations to you; and (ii) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any contractual obligations or to protect the rights, property, or safety of Seiko, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Third Party Websites

The Site may, from time to time, contain links to and from the websites of other members of our group or third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.

Contact Us

If you have any questions or comments regarding our Privacy Policy or would like to be removed from any of our mailing lists, please contact us at SC House, Vanwall Road, Maidenhead, SL6 4UW.