About Us

Lorus: The watch that is designed to delight and built to last

Since 1881 SEIKO has pushed forward the frontier of watch making and refused to be satisfied with success.  The story of SEIKO began in 1881, when K. Hattori, a clock repair store, opened in central Tokyo.  Just eleven years later, the company made its first clock and, in 1895, its first pocket watch.  Today after 130 years, the company is still dedicated to the perfection that the founder always strove to achieve.

In 1982 the SEIKO Watch Corporation launched the LORUS brand to compliment the SEIKO and Pulsar offering.  Its mission was simple; to make low cost watches available to all without forsaking style, quality or technology.  The mission was a success and over the last 30 years more than 120 million watches have been sold worldwide.

Today our aim remains the same as it was 30 years ago:

  • to offer unbeatable value with bright and fresh designs
  • to supply and support quality retailers
  • to be the brand of choice for the young and young-at-heart consumers
  • to give impeccable quality, guaranteed by the SEIKO Watch Corporation

The LORUS collection offers men, women and children exciting designs, outstanding build quality and remarkable value.  With every movement made to the highest standards by SEIKO Watch Corporation factories, LORUS watches are built to last and come with a two year guarantee.  The UK-based Service Centre is one of the largest of its kind and offers a premier after-sales service, giving both the retailer and consumer peace-of-mind.

Belonging to the SEIKO family means that LORUS can take advantage of the horological innovations taking place within the group.  Within our extensive range you will find alarm chronographs, digital and duo-display.

Landmarks in Time

SEIKO Watch Corporation has launched many epoch-making products in the world.  Our cutting edge innovations make it possible to create wonderful world’s first products.  Some of the highlights are:

1969          The Astron, the world’s first quartz watch

1971          The world’s first digital watch

1983          The world’s first multi-function analogue watch

1988          The world’s first Kinetic watch – electronic but powered by movement

1999          The world’s first Spring Drive watch

 Our Product Range

The LORUS product offering is a wide and varied collection of over 300 lines, all with sub-£100 Recommended Retail Prices, with some lines starting at a very affordable £16.99.

Sports styled watches

For both the serious sportsperson and for those who just like technical watches, this collection includes alarm chronographs, tachymeters, multi-dial layouts, rotating bezels, digital displays, all with 100m water resistance.


For those more fashion conscious young men, who are on a budget, Lorus combines modern styling with titanium, black ion plating, shaped cases, leather straps and textured dials.


For those who prefer simple, elegant designs which they can take with them through all the stages of their life.  The collection includes two-tone cases, easy-to-read dial layouts, including our unique Lumibrite dials and expander bracelets.  We also provide a range of fob watches with both classic and quirky styling.


This collection has something for every woman, no matter what her style is.  From Swarovski crystals to pink straps, cocktail watches to chronographs, Lorus is the ultimate accessory for any outfit.


Our industry leading kids collection has a variety of colour ways available, enough to keep any child happy.  The digital displays are easy-to-read and understand, and with 100m water resistance they are perfect for active kids.  The range also includes our famous Time Teachers watches which have been a firm favourite since their introduction more than 20 years ago.


The guarantee period is 2 years from the date of purchase. Within this period, adjustment, repair or replacement parts of the movement will be performed without charge, except in cases of damage caused by accidents or lack of care.

The guarantee covers defects in materials and workmanship. It does not cover:

The glass crystal
Water damage when it is not clearly stated on the case back as ‘water resistant’
Scratches on the case caused by use
Unauthorised repairs

For further information, please refer to the instruction booklets/guarantee cards that accompany each product.